Audience & organic growth
- Platform-native social strategy
- Organic Instagram and YouTube
- Content formats and repurposing
- Retention and engagement analysis
- Audience development
Brand, content and growth marketing
Brand.
Content.
Growth.
Former Head of Digital, Roar Bangla · Roar Global
I build audiences, design the campaigns and run the paid side that scales them.
Years across digital, content and growth
Quarterly ROAS, up from 2.35x
YouTube subscribers in about four months, paid Demand Gen
Roar Bangla Facebook followers, from 400K
What I bring
From idea to impact.
Editorial & community
- Editorial strategy and calendars
- 200+ freelance writer network
- Contributor briefs and standards
- Newsletter launches
- Community growth and management
Brand, content & design
- Positioning and messaging
- Creative direction
- Campaign concepts
- Visual systems and guidelines
- Social graphics and video formats
Paid growth
- Google Ads and Meta Ads
- YouTube Demand Gen
- LinkedIn Ads
- Campaign architecture
- Budget allocation and ROAS
SEO & CRO
- Keyword and SERP research
- Landing-page improvements
- On-page copy and metadata
- Ad-to-page message match
- Test design
Analytics & systems
- GA4 and Google Tag Manager
- Cross-domain attribution
- UTM systems and Meta Pixel
- Performance reporting
- Custom marketing tools
Google Ads · Meta Ads · LinkedIn Ads · GA4 · GTM · Search Console · WordPress · PHP · Figma · Photoshop · Illustrator · Canva · Claude · ChatGPT · Gemini
Audience and organic growth
Content people return to.
I led Roar Bangla’s audience growth at Roar Global, across social, video and editorial.
Stories
Native formats
Audiences
0 → 70.3KInstagram followers · organic · July 2022
0 → 30K+YouTube subscribers · organic
400K → 1.92MFacebook followers · mostly content-led, with some paid boosting · December 2020
How I grew these audiences
Build for each platform
I tested formats, read retention curves and tracked what people shared. Those signals guided posting times, content choices and the move into video.
Give the team a system
I directed a network of 200+ freelance writers, set the editorial calendar and built visual templates and a contributor platform. One story could become several pieces.
Grow the relationship
I launched the newsletter from scratch and oversaw a Facebook community of 103.6K members. The work extended beyond publishing into keeping an audience connected.
Selected work
Evidence over adjectives.
01Audience and organic growth
Roar Bangla: audience growth at Roar Global
Read the case study
The challenge
Roar Bangla needed to grow beyond text-first publishing and develop a stronger operation across web, social and video.
My role
Owned marketing, growth and digital operations for Bangladesh, including content strategy, publishing systems and the annual calendar.
What I did
Built Instagram and YouTube from zero with organic content. Used retention curves, format tests and posting times to shape the editorial calendar. Led the move into video, built reusable visual templates and a repurposing model, and launched the newsletter.
Selected result
- Facebook 400K to 1.92M
- Instagram 0 to 70.3K, organic
- YouTube 0 to 30K+, organic
02Performance marketing
Making paid growth more predictable
Read the case study
The challenge
Paid campaigns across a WordPress product portfolio needed more reliable profitability, cleaner search control and tighter alignment between ads, landing pages and checkout.
My role
Lead the paid team and own campaign execution across Google Ads and Meta, from structure and creative through landing pages, tracking and weekly reporting.
What I did
Cut search terms failing on CPA, moved budget using GA4 and platform data, improved message match and set clear test rules with the team before launch.
Selected result
- 2.35x to 3.10x quarterly ROAS
- 3.5x to 4.25x monthly
- Sales volume up about 85% in one quarter
03Channel strategy
Scaling YouTube from 11K to 200K+ subscribers
Read the case study
The challenge
The company channel started at 11,665 subscribers. I planned and ran paid YouTube Demand Gen to grow its audience.
My role
Owned the growth strategy and connected audience data, campaign structure and creative direction.
What I did
Owned the campaign plan, targeting, creative and budget. The paid push ran from mid-March to July 2026 and delivered double the annual subscriber target.
Selected result
- 11,665 to 200K+
- About 4 months
- $0.03 average cost per subscriber
04Internal tooling
Removing the work that slowed the team down
Read the case study
The challenge
Cross-domain attribution, campaign URLs, content repurposing and image preparation were creating avoidable gaps and repetitive work.
My role
Designed and built practical tools around the way the marketing team actually worked.
What I did
Created a WordPress attribution plugin, a campaign-URL generator, a six-platform transcript engine and an image optimizer that replaced a multi-site manual routine.
Selected result
- 6 tools and systems
- 120+ prompt library
- One tracking standard
Audience growth · documented results
See the evidence.
70.3K Instagram · 30K+ YouTube
Built from zero.
I set up Roar Bangla’s Instagram and YouTube accounts and shaped the formats, templates and posting. Both grew organically.
Instagram: July 2022. Roar’s Instagram is now deactivated; the deck preserves the screenshot and archive reference.
Roar Bangla YouTube ↗Full evidence deck ↗Tools and systems built
Built to make work better.
Research → strategy
Marketing Master Playbook
An AI skill bundle for research, positioning, competitors, pricing, content planning and lead generation.
Analytics → content
YouTube Hub
A channel dashboard for analytics, frame-accurate reels and transcript-based copy for six channels.
Visit → checkout
Cross-domain attribution plugin
A WordPress and PHP plugin that follows visitors from product sites through checkout, keeping sales connected to their source.
Campaigns → consistent data
Campaign URL builder
Standard UTM tags for every campaign across the product portfolio, so reporting follows one naming system.
Creative → lighter files
Image optimizer
Batch image compression in the browser, making creative easier to prepare and quicker to ship.
Prompts → consistent creative
AI prompt guidebook
A library of 120+ prompts to keep AI-assisted creative on brand across the team.
1 / 6
Design and creative
I do not just brief the creative. I can make it.
My design background helps me move quickly between strategy and execution, from campaign concepts and ad systems to social graphics and brand-led content.
See Behance
Campaigns and identities
Selected creative.
FluentCart
Launch, deal and product creative.
Fluent Forms
Product and campaign creative.
Seasonal campaigns
One campaign system adapted across 15 products.
No Dorai
Planned the film release campaign, social creative and promo videos; built and ran its official page. The film won six National Film Awards.
Home Builders Club
Built the Meghna Group brand’s Facebook presence from zero to 36K followers, with social templates and three growth plans.
Walton: Fridge-er Joyjatra
Four branded episodes: 356K+ total reach (not unique), 124K+ views and 21.8K+ engagements.
Teletalk
National campaign poster and social work at TechAByte Solutions.
Saba
Full bilingual coffee and culture brand identity, 2025.
Sharm Villa
Wordmark, monogram, colour system and stationery, May 2021.
Itihaser Golpo
Helped launch the channel: plan, content guides and thumbnail system. 120K subscribers as of September 2026.
About
Editorial instincts. Performance discipline. A maker's mindset.
I am Jakaria Hasan, a growth marketer with nine years in paid acquisition, brand and content. My career began in editorial and social at one of Bangladesh's largest digital publishers, moved through agency brand leadership and now sits deep in SaaS and the WordPress plugin ecosystem.
At WPManageNinja, I led marketing across 15 WordPress products, from the visual system and seasonal campaigns to paid acquisition, landing pages and reporting. I design the creative, write the copy and set the content direction. When the team keeps doing the same task by hand, I build a tool for it.
Jul 2023 to Sep 2026Marketing LeadWPManageNinja / AuthLab
Sep 2022 to Jun 2023Director, Brand & Content MarketingTechAByte Solutions
Dec 2017 to Mar 2024Head of DigitalRoar Bangla / Roar Global
Jun 2017 to Nov 2017Writer, Social Media Analyst & Content ManagerRoar Bangla
EducationB.Sc. in Computer Science & EngineeringMetropolitan University, Sylhet · 2012 to 2016
CertificationLinkedIn Ads CertificationLinkedIn Marketing Labs